Gucci under fire for use of real tiger in ad campaign

Gucci under fire for use of real tiger in ad campaign


The use of real tigers in an advertising campaign has caused a backlash at luxury fashion house Gucci. Earlier this month, the Italian designer launched the Gucci Tiger collection to celebrate the Chinese Year of the Tiger, which begins on 1 February. However, customers and animal rights activists have expressed dismay at the use of real tigers in the photoshoot. Gucci's disclaimer that no animals were harmed during the shoot did little to quell the outrage. To get more news about gucci tiger, you can visit shine news official website.
The Gucci ad campaign features tigers lounging on carpets and perched on pianos. In its Instagram caption, Gucci said the American Humane Society "monitored the set where animals were present and verified that no animals were harmed".
However, several Instagram users criticised the fashion house for using real tigers. "It's not okay to have wild animals in ads," one comment read. "If you don't use fur, stop using wild animals in marketing. The collection is beautiful, but the real tiger is not," said another. "The tiger is not a pet," said one Instagram user.

On Monday, Big Cat Rescue founder Carole Baskin, who rose to fame with the Netflix series Tiger King, joined the chorus of voices criticising Gucci.

"This kind of ad campaign sends the worst possible message, which is that tigers are disposable products to be used for capitalism and discarded at will," she told Yahoo News. "It diminishes the magnificence of the tiger and makes Gucci look bad."Several other animal rights groups have slammed Gucci. People for the Ethical Treatment of Animals (PETA) urged its followers to "tell them to STOP using wild animals in their ads!".

Meanwhile, in a tweet shared on Tuesday, World Animal Protection US said: "Gucci is sending the wrong message by promoting tigers as pets and luxury items when they are wild animals that belong in the wild".

Gucci said that "the tigers were photographed and filmed in a separate, safe environment in accordance with Gucci's policies and then featured in the campaign".

The use of wild animals in photo shoots has long been a controversial issue. Last year, a Dubai couple's decision to use a tiger in a gender reveal stunt sparked similar outrage on social media.

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